Explore Expert Decision-Making Method on Evaluation an Optimal E-Commerce Platform: A Case Study
نویسندگان
چکیده
The purpose of this paper is to propose a case of using expert decision-making of analytical hierarchy process (AHP) method to finding the best e-commerce platform. This study to finding five important factors are shop fee, annual fee, publication costs, transaction costs and security by vendors, merchants and customers; after using expert questionnaires to choice four shopping platforms (yahoo auction, ruten auction, ihergo and PChome) in Taiwan. Thus, the study results to shows the best choice is ihergo on e-commerce platform. The study is to provide food industry a decision-support tool which to choice optimal platform on e-commerce. Index Terms Expert decision-making, e-commerce, AHP.
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